Up, down, sideways: Apple’s personnel changes point to its priorities


Back in December, I wrote about what we could glean from Apple’s expansion into new physical locations in the U.S. While studying the company’s personnel moves may cross a bit into reading tea leaves, you can often divine at least some big picture indications from where the company is putting its resources. Make no mistake, Apple’s biggest and most significant resources are its personnel.

Granted, those personnel moves are happening on a consistent basis, though they don’t always rise to the level of reported news. They may not always be as splashy as expanding campuses, but there are plenty of hirings, firings, and reorganizations that can point to how Apple is adjusting its operational priorities. Over the last few weeks alone, for example, there have been several stories about Apple personnel changes; look closely enough and you can start to get a clearer indication of where the company’s interests lie at present.

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