The names car companies use to describe their high-tech features sound like gibberish

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Cadillac CT6

If you’ve bought a new car recently, perhaps you’ve noticed it has a bunch of new, high-tech features with gibberish-sounding names like “Distronic Plus with Steering Assist,” “Multi-terrain Monitor,” or “Person warning with Citylight braking function.” That’s because as cars get smarter and safer, the list of brand names that automakers use to describe these semi-autonomous features is getting longer and more ludicrous. And this can ultimately prove dangerous to drivers.

The American Automobile Association (AAA) surveyed 34 car brands sold in the US with advanced driver assistance systems, or ADAS, and found that automakers have gone overboard in their naming conventions. There are 40 different brand names used to describe automatic…

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