While men’s football continues to thrive and push forward, with huge interest from around the world, things are much slower for the women’s game.
The good news is that we are seeing movement forward, but the game does still need to grow on the world stage, reaching more places, and increasing its popularity.
This is up to the people in charge of the sport to make that happen, and they have a number of potential options ahead of them.
One of these options is to try and focus on the betting industry and try to get people watching games because they are betting on them.
Many football leagues have gained attention through betting, with people tuning in to the games via live streams and TV coverage, simply because they have made a wager.
If these brands, like BetMGM, Caesars Sportsbook, and FanDuel can offer odds, live betting, and possibly even live streaming, this will certainly attract attention to the game.
Will that be enough, or will other ideas be needed to really take the women’s game forward? Putting it in a position where it is at least known in every country where the men’s game is, is still a good jumping-off point.
Showcasing the Biggest Events
Of course, these two countries should see a big uptake on the number of people watching women’s football by simply hosting, but elsewhere in the world also needs to be a consideration.
Australia and New Zealand have announced our historic co-confederation bid to host the FIFA Womens World Cup 2023!
— AsOne2023 (@AsOne2023) December 13, 2019
To help that happen, regional tournaments need to grow. These give more chances of hosting in more countries, better kick-off times, and more regular competition for people to watch.
If a World Cup comes around every four years, most will have forgotten about 2019 by the time we get to 2023, even if they sat and watched it in full.
Europe has a regional tournament, which will take place next year as England host Euro 2022.
After the 2020 event was canceled, the next will take place in 2022, and be hosted by Morocco.
It is these events, in Africa and Europe, as well as others around the world, that can bridge the gap between the different World Cups that are scheduled every four years.
Get these right, and get them promoted to the right people, and the women’s game should grow further.
Giving people more reasons to watch, and generally pushing hard in the right direction, will create a buzz and a following around the world.