Jumia is a leading e-commerce platform in Africa, with a presence in 11 countries, including Nigeria, Algeria, Egypt, Ghana, Ivory Coast, Kenya, Morocco, Senegal, Tunisia, and Uganda. It was founded in 2012 by Jeremy Hodara and Sacha Poignonnec, two French entrepreneurs who saw the potential for e-commerce to transform Africa.

Jumia started out as an online marketplace where customers could buy and sell products from a variety of categories, including electronics, fashion, home and living, and groceries. Over the years, the company has expanded its offerings to include JumiaPay (a mobile payment service), Jumia Travel (a hotel booking platform), and Jumia Food (a food delivery platform).

Jumia has played a significant role in the development of e-commerce in Africa. The company has helped to make online shopping more accessible and convenient for African consumers, and it has also helped to create jobs and support small businesses.

Is Jumia Only in Nigeria?

No, Jumia is not only in Nigeria. It is present in 11 African countries, as mentioned above.

Jumia’s Expansion in Africa

Jumia launched in Nigeria in 2012, and it quickly expanded to other African countries. In 2013, the company launched in Egypt, Morocco, and Ivory Coast. In 2014, it launched in Kenya and South Africa. In 2015, it launched in Tunisia, Tanzania, and Ghana. In 2016, it launched in Cameroon and Algeria. In 2018, it launched in Uganda.

Jumia’s expansion in Africa has been driven by a number of factors, including:

  • The growing population of Africa, which is expected to reach 2.5 billion by 2050.
  • The increasing urbanization of Africa, with more and more people living in cities.
  • The rising disposable incomes of African consumers.
  • The increasing penetration of smartphones and the internet in Africa.

Jumia’s Impact on the Nigerian Economy

Jumia has had a significant impact on the Nigerian economy. The company has created jobs, supported small businesses, and increased the availability of goods and services to Nigerian consumers.

Jumia has created jobs directly and indirectly. The company directly employs over 5,000 people in Nigeria. It also indirectly supports jobs through its marketplace, which allows Nigerian sellers to reach a wider customer base.

Jumia has also supported small businesses in Nigeria. The company’s marketplace provides a platform for small businesses to sell their products online. Jumia also provides training and support to small businesses to help them succeed in the e-commerce space.

Finally, Jumia has increased the availability of goods and services to Nigerian consumers. The company’s marketplace offers a wide range of products from a variety of categories. Jumia also offers convenient delivery options, including cash on delivery.


Jumia is a leading e-commerce platform in Africa, with a presence in 11 countries. The company has played a significant role in the development of e-commerce in Africa, and it has also had a positive impact on the Nigerian economy. Jumia offers a wide range of products and services at competitive prices, and it provides convenient delivery options and excellent customer service.

Related FAQs

What are the benefits of shopping on Jumia?

There are many benefits to shopping on Jumia, including:

  • Wide selection of products from a variety of categories
  • Competitive prices
  • Convenient delivery options, including cash on delivery
  • Secure payment gateway
  • Excellent customer service

How do I become a seller on Jumia?

To become a seller on Jumia, you need to create an account and submit your business information. Once your account has been approved, you can start listing your products for sale. Jumia provides a variety of resources to help sellers succeed, including training and support.

How do I return an item purchased on Jumia?

Jumia offers a hassle-free return policy on most items. To return an item, simply contact Jumia customer service and they will guide you through the process.

  How do I pay on Jumia?

By Sunday Black

Sunday Black is an e-commerce expert and seasoned blogger based in Nigeria. With a sharp understanding of the digital marketplace, he's become a trusted guide for online shopping enthusiasts and vendors across the country. At Payza.ng, Sunday shares actionable tips and in-depth reviews that help readers navigate the complex world of online transactions with ease and confidence. Off the keyboard, he enjoys exploring local cuisines and immersing himself in the latest tech innovations. His writing not only reflects his expertise but also his passion for connecting people with the right online tools and resources.

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